Bhergaon's Yellow Tea Sells for Rs 13,334 a Kilogram
Bhergaon Tea Estate sold a yellow tea, a rare style, at the Guwahati Tea Auction Centre for Rs 13,334 a kilogram.
Bhergaon Tea Estate sold a yellow tea, a 2-kilogram lot, for Rs 13,334 (about US$138) a kilogram at the Guwahati Tea Auction Centre.
The lot was sold by the broker J. Thomas & Co. Pvt. Ltd. at Sale No. 29, EastMojo reported July 22. The buyer was Vedanta Tea Company of Guwahati, which is sending the tea to a cafe in Rajasthan, not to Assam.
Few gardens anywhere make yellow tea. The leaf is heat-fixed like green tea, then left to yellow slowly, a step green tea skips, yielding a milder liquor. The style originated in China.
The tea was made by Bhrigu Parasar, the estate's factory tea maker. Avinash Borooah, the estate's director, said the estate decided to develop it after its white tea and golden tips drew encouraging feedback.
"If marketed well, yellow tea can catch on like matcha," Borooah said. He said it could become a commercially viable specialty tea, opening premium domestic and export markets, if quality holds steady.
Assam producers have been moving into specialty categories, white tea, oolong, purple tea and matcha among them, to improve value realization in a competitive market.
Donyi Polo Tea Estate, in Arunachal Pradesh, brought the first yellow tea to the Guwahati auction in 2018.
Sources: EastMojo, "Assam tea industry turns to rare yellow tea for premium markets"; PragNews, "Assam Tea Diversifies: Rare Yellow Tea Commands Premium at Guwahati Auction".
Correction, October 3, 2026: An earlier version converted the price at the wrong rate (about US$145; about US$138 at the July 22 rate), described this as the estate's first yellow tea and the auction's second, and attributed the in-house development to the estate's director, none of which the sources support.